This training course from RIA, Work Winning in the UK Railway Industry, is a must attend for people and organisations seeking to win work in the UK rail sector and export overseas.

Work Winning in the UK Railway Industry is a deep dive into how to win more work, evaluating why you need to invest in work winning, analysing clients amidst operating context, dissecting key components of building trust, finding and assessing opportunities, evaluating where best to deploy work winning effort, building compelling value propositions, planning and executing a robust bid response programme, and more.

Focus Points

• Evaluate why you need to invest in work winning.
• Analyse clients amidst operating context.
• Dissect the key components of building trust.
• Evaluate where best to deploy work winning effort.
• How to create the opportunity to win in ‘middle game.
• The importance of client account strategies.
• Find and assess opportunities.
• Listen meaningfully with clients/prospects to understand satisfaction with you and your competitors.
• Create work winning organisation structure and responsibilities.
• Build compelling value propositions.
• Compare the key requirements of doing business in rail.
• Develop approaches to convince clients to use your firm.
• Plan and execute a robust bid response programme.
• Assemble the components of a winning bid response.
• Handover smoothly to the delivery team.